You Can't Buy Your Way Into Social Media
I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of failure. It's like being that kid who no one likes but, hey, we'll play with him because his…
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