Can you meaningfully measure how environmentally friendly a website is?

Think global; act local. That's the mantra, right? I can't stop coal plants belching out suffocating pollutants, but can I ensure my website is as environmentally friendly as possible? There are several services which claim to be able to detect just how lean, green, and clean your website is. But, in my opinion, they're all a bit inadequate. WebsiteCarbon The WebsiteCarbon.com service gives me …
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