How Not To Run An Interactive Advertising Campaign #TAP4offers
Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the…
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